Research &
Teaching

Stickdorn, M., Frischhut, B. & Schmid, J. (2014). Mobile ethnography – a pioneering research approach for customer-centred destination management, Tourism Analysis, 19(4), pp. 491-504.

Stickdorn, M. (2013). Mobile Ethnography – Towards a more user-centred and processual ethnographic research method to analyse customer experience, The ethnographic praxis in industry conference (EPIC) Doctoral Consortium.

Stickdorn, M. (2013). Mobile Ethnography – Towards a more user-centred and processual ethnographic research method to analyse customer experience, European Academy of Management (EURAM) Doctoral Consortium.

Stickdorn, M. (2013). “Service Design”, in: Maccabe, S. (eds.): Routledge Handbook of Tourism Marketing, London: Routledge, pp. 329-344.

Schnitzer, M. & Stickdorn, M. (2012). „Key success factors for fan zones (public viewings) of mega sports events – The case of the UEFA EURO 2008TM in Austria“. European Journal of Tourism Management, 5(1), pp. 19-37.

Stickdorn, M., Frischhut, B. & Schmid, J. (2012). Mobile ethnography as a pioneering research approach for customer-centred destination management in European tourism. Travel and Tourism Research Association Annual Conference 2012 Conference Proceedings.

Stickdorn, M. & Hormeß, M. (2012). „Bridging the gap: A framework to seamlessly move between Service Design and Business“, ServDes 2012 Conference Proceedings, online.

Stickdorn, M. & Frischhut, B. (2012). Case studies of Applied Research Projects on Mobile Ethnography for Tourism Destinations. Norderstedt: Books on Demand.

Frischhut, B., Stickdorn, M., Zehrer, A. (2012). Mobile Ethnography as a new research tool for customer-driven destination management – A case study of applied service design in St. Anton/Austria. CAUTHE 2012 Book of Proceedings – The new golden age of tourism and hospitality, Book 2. Melbourne: CAUTHE, pp.160-166

Stickdorn, M. (2012). Mobile ethnography - Introducing a new research approach for the analysis of customer experiences in comparison with current research methods. 7. Forschungsseminar „Innovation & Wertschöpfung“ Conference Proceedings.

Stickdorn, M., & Schneider, J. (2012). Service Design als innovativer Ansatz für kundenzentriertes Change Management. Zeitschrift für Organisations Entwicklung, 2/2012, pp. 38-44.

Stickdorn, M. (2012). Tourism and Service Design Thinking. Touchpoint – The Journal of Service Design, 4(1), pp. 58-61.

Zehrer, A., Grabmüller, A. & Stickdorn, M. (2011). The value of social media marketing for higher education in tourism – A case study of the MCI Tourism study program. Conference on Social Media and Tourism, in print.

Stickdorn, M. (2011). Service design thinking as a new common mindset for the changing society, Conference proceedings of The 6th Jeju Forum: New Asia for Peace and Prosperity, Seoul: Seoul School of Integrated Sciences and Technologies.

Stickdorn, M., & Zehrer, A. (2010). Mobile ethnography: How service design aids the tourism industry to cope with the behavioral change of social media. Touchpoint – The Journal of Service Design, 2(1), pp. 82-85.

Frischhut, B. & Stickdorn, M. (2010). „Nachhaltiges Tourismusmanagement – internationale Best Practices für den alpinen Tourismus“, in Siller, H., & Zehrer, A.: Entrepreneurship & Tourismus. Unternehmerisches Denken und Erfolgskonzepte aus der Praxis. Wien: Linde Verlag.

Stickdorn, M., & Zehrer, A. (2010). „Service Design for tourism SMEs – The concept of service design and its application on the Alpine Zoo in Innsbruck, Austria“. ServDes – Conference for Service Design and Innovation, online: http://www.servdes.org/pdf/stickdorn-zehrer.pdf.

Stickdorn, M., Grabmueller, A., Zehrer, A., & Siller, H. (2010). Service Design im Tourismus – Die Erfassung der touristischen Kontaktpunktkette durch mobile Ethnographie. 4. Forschungsforum der österreichischen Fachhochschulen. Pinkafeld: FFH, pp. 204-209.

Zehrer, A, & Stickdorn, M. (2010). „Sustainable Development of Second Homes – How the business community of Kitzbühel (Austria) perceives impacts of second homes“, ISTTE 2010 Conference proceedings.

Stickdorn, M. & Schneider, J. (2010). This is Service Design Thinking. Amsterdam: BIS Publishers.

Stickdorn, M., Schütte, N., Siller, H., Zehrer, A. (2010). „Visitors’ Economic Impact, Satisfaction and Image Analysis of the UEFA EURO 2008 in Austria“. In Kaiser, S. et al. (Hrsg.).: Sustainable Event Managment / Lessons Learnt & Prospects. Kufstein. S.199-208.

Stickdorn, M. (2009): “Besucherzufriedenheit der UEFA EURO 2008TM in Österreich”, in Preuss et al.: Analyse der wirtschaftliche Wirkungen und Zufriedenheit der Besucher der UEFA EURO 2008TM in Österreich, Gabler Verlag: Wiesbaden.

Stickdorn, M., Schneider, J. (2009): “myServiceFellow: gaining genuine customer insights”, Proceedings of the First Nordic Conference on Service Design and Service Innovation, online: www.aho.no/servicedesign09.

Stickdorn, M., Zehrer, A. (2009): “Service Design in Tourism – Customer Experience Driven Destination Management”, Proceedings of the First Nordic Conference on Service Design and Service Innovation, online: www.aho.no/servicedesign09.

Stickdorn, M. (2009): “Service Design in Tourism”, in: Miettinen S.; Koivisto, M. (eds.): Designing Services with Innovative Methods, Helsinki: Taik Publications.

Zehrer, A.; Siller, H.; Stickdorn, M. (2008): “Second Homes and Sustainable Development – A Perception Analysis of Second Homes in Kitzbühel, Austria”, in Keller, B,; Bieger, T.: Real Estate and Destination Development in Tourism, ESV: Berlin.

Stickdorn, M. (2007): Affinity-Group Management – Capturing Elusive Scene Markets, BoD: Norderstedt.